Business Name: Poco Productions
President's Name: Randall Thornton
President's Title: Videographer
Phone Number: 757-270-4281
What are your business's core values, goals, and overall mission?
Poco Productions is a Norfolk based video production company catering to the needs of small businesses and individuals. We create website videos from start to finish, corporate and wedding videos, and have the resources to travel to remote sites. Our video production includes story and script ideas, videotaping, editing and online distribution.
Our goal is to create quality videos at a reasonable cost so that a small business like yours can enter the growing field of web-based videos.
Share some unique facts and business history? What makes your business stand out?
I have more than 28 years of experience in the broadcasting industry organizing, shooting and completing international and domestic video EFP and ENG projects. I have created, directed, edited, shot and lit dramas, documentaries, news features for broadcast video, public relations, & fund raising for a variety of clients in over 20 nations.
Poco means small in Spanish and that was chosen on purpose. On most occasions I work alone, like a one-man-band. By using a small full HD quality camera, I maximize quality, while minimizing cost. The result is a professional quality video at a reasonable price.
What products or services do you offer companies or individuals?
Since 2009, I have launched out to develop website videos for businesses in the Coastal Virginia area. I believe in a straight forward approach that let's a viewer get to know the owner, his or her history, what products and services they offer, and how that owner can contact a potential client for a future face to face meeting. Videos have been proven to communicate a business owner's philosophy better than the written word online.
What are the greatest obstacles and/or challenges that your business has faced? How have you and your business overcome them?
I deal in a business full of intangibles. I ask a client to trust me to create a unique one-of-a-kind video trailer made for their business. That's hard because I am creating something new for them. Most viewers of a website spend seconds on a site before moving on. The effectiveness a two-minute video has to concisely communicate everything to a viewer has proven to greatly increase their chances of responding. Here's a recent video I came across that factually shows how effective a video can be for any business website.
What accomplishments are you most proud of?
In 2013, I approached two old friends in Arkansas who had a unique artistic business. They were both flame-painting coppersmiths.
A very hot acetylene torch was their paintbrush. They wanted a longer six-minute video to share their craft, their business and their philosophy. I traveled there and spent four days listening, scripting and then shooting their story.
What do you see for the future of your business?
Video is increasing exponentially on the Internet. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Various studies show more than half of companies are already making use of the medium. Video is the future of content marketing.
Why are you a member of the Hampton Roads Chamber of Commerce?
For 2015, I chose The Hampton Roads Chamber of Commerce as my primary way of networking. My goal when going to any of their meetings is to meet new people. I am slowly learning their credo of relate rather than sell. Become a host by initiating, not a guest who sits and waits. And lastly, my wife's favorite: Talk less, and listen more.