The U.S. Chamber of Commerce awarded 5-star accreditation Thursday to the Hampton Roads Chamber of Commerce, which also announced at its annual meeting it has rebranded itself as the Hampton Roads Chamber.
The top tier accreditation is the highest accolade awarded to chambers of commerce. Of the approximately 7,200 chambers in America, only about 100 have achieved 5-star status, said Bryan Stephens, president and CEO of the Hampton Roads organization.
“That puts us in the top 1 percent of all chambers in the nation as far as operational excellence and performance,” Stephens said. He added the chamber pursued the rigors of accreditation “to ensure that we were the absolute best at what we do for our members.”
Rebranding, Stephens said, furthers that goal.
“We decided that we wanted to ensure that our brand was reflective of what we really do,” Stephens said. “So we wanted to update our brand, make it a little more modern, a little more poignant. So we’ve gone through a process the last six months or so with Free Agents Marketing to rebrand the chamber.
“The bottom line is it’s the Hampton Roads Chamber – no chamber of commerce – and then the tag line is ‘means business.’ It’s big, it’s bold, it’s powerful. And it’s more reflective of what we do. We mean business and we support the business community,” Stephens said. Based at 500 E. Main St. in Norfolk, the chamber and its affiliates employ about 30 people.
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(Pictured: Hampton Roads Chamber President & CEO Bryan Stephens, left, accepts teh chamber's 5-star accredittion certificate from Pamela Gregory of the U.S. Chamber of Commerce. At right is Chesapeake Regional Healthcare President and CEO Reese Jackson.)
Photo credit: Amanda McDiarmid